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What the optometrist should know about digital marketing

Few people that I know in business, fully understand all the ramifications and potential of digital marketing. For many, a web site is about pretty pictures. Meanwhile, there is this massive potential passing us by, like a ship in the night. The technical intricacies of digital marketing are immense and the challenge remains to progress from; I don’t know what I don’t know, to at least, I know what I don’t know.

Digital marketing is the fastest growing and most exciting branch of marketing today.

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