Performance Max Google Ad Campaigns launched! |
With Performance Max, you can get better results across all Google Ads channels and inventory. See some of the newest case studies, best practices, and more.
“We introduced Performance Max campaigns as a new way to buy Google ads. It’s designed to complement your keyword-based Search campaign by providing performance across the Google ecosystem.“
Performance Max campaigns can help you increase conversions across Google’s entire advertising network.
Consumers are increasingly turning to the internet for shopping and getting inspiration.With the majority of shoppers in the US reporting to purchase a brand after seeing it on YouTube, and 91% of Google feed users taking some kind of action right after discovering new products, services or brands on their feed, YouTube is quickly becoming one of the most effective advertising channels out there.
Performance Max allows you to promote your business across all Google Ads inventory for a low cost. Performance Max campaigns can help you spend your ad budget more efficiently and give you higher return on investment. In most cases, advertisers see an increase of 13% in new incremental conversions at the same cost per conversion.
Whether you’re focused on increasing online sales, generating leads, or growing offline sales, Performance Max helps you achieve your goals in four main ways:
1. Increasing conversions and value:
2. Finding new customers:
3. Gaining richer insights:
4. Working together with automation:
