Introducing MWP Creator Co. – You Built the Audience. Now Let’s Build the Business. |
Over the past 15 years at Modern Web Presence, we’ve helped businesses use websites, digital marketing, technology, automation and, more recently, AI to create opportunities and grow.
But we’re seeing another exciting opportunity emerging.
There are thousands of creators, athletes, coaches, professionals and experts who have spent years building something incredibly valuable: an audience that knows them, follows them and trusts what they have to say.
Many have built the audience.
Very few have built the business behind the audience.
That’s why we’re launching MWP Creator Co., a new specialist creator monetisation service from Modern Web Presence.
The creator economy has changed significantly.
Building a large following is no longer the end goal. In fact, you don’t necessarily need hundreds of thousands of followers to build a successful creator business.
A smaller, highly engaged audience built around genuine expertise, authority or a shared interest can have tremendous commercial potential.
The question we want to help creators answer is:
What business could be hiding inside your audience?
MWP Creator Co. exists to identify that opportunity and help turn it into a real digital business.
We’re not approaching this as a traditional influencer marketing agency.
We’re also not interested in simply generating an AI ebook, putting a price on it and hoping somebody buys it.
Our approach starts with understanding the creator.
Who follows you? Why do they follow you? What do they ask you about? What problems can you genuinely help them solve? What expertise or experience do you have that people value? And what would they potentially pay for?
From there, MWP Creator Co. can help with the commercial side of the opportunity — including research, product strategy, product development, pricing, technology, payment systems, funnels, CRM, automation, launch strategy and ongoing optimisation.
The creator remains the authority, personality and expert.
MWP provides the digital-business experience and infrastructure behind them.
You build the audience. We build the business.
For selected creators, we’re taking the model a step further.
Rather than charging a large upfront fee to build a digital product and then walking away, MWP Creator Co. can partner with creators to build and grow the venture together.
That means we’re invested in making the business work.
Where there’s a strong fit, we can contribute our strategy, technology, product-development and digital-marketing capabilities while the creator contributes their expertise, content, personal brand and audience.
The exact structure depends on the opportunity, but our preferred creator-partnership model is based on shared revenue and shared success.
It changes the relationship from:
“What can we sell this creator?”
to:
“What can we build with this creator?”
And that’s a much more exciting question.
For me personally, this feels like two parts of my career coming together.
Before starting Modern Web Presence, my background was in sport.
I studied Sport Administration, qualified as a PGA golf professional and spent years coaching and working in the golf industry in South Africa and Europe.
Then came the digital world.
For the past 15 years, I’ve been building Modern Web Presence and working across websites, ecommerce, digital marketing, CRM, automation, WhatsApp, software and AI.
MWP Creator Co. brings those worlds together.
Sport. People. Expertise. Audiences. Technology. Digital business.
That’s also why athletes and sports personalities will be an important part of our initial focus, alongside creators, coaches and experts in other niches.
An athlete’s commercial opportunity shouldn’t necessarily begin and end with sponsorship.
Their experience, knowledge, journey and community can potentially become valuable digital assets in their own right.
AI will also play an important role behind the scenes.
We’ve developed our own creator intelligence methodology to analyse a creator’s public digital footprint, audience, authority, existing monetisation and potential digital-product opportunities.
Instead of simply asking, “How many followers do they have?”, we’re much more interested in questions such as:
We’re also launching a free MWP Creator Co. Community for creators, athletes and experts who want to learn more about monetisation, digital products, technology, AI, collaborations and building businesses around their audiences.
It’s a place to connect with other creators, exchange ideas, discover useful tools and learn what’s happening in the rapidly evolving creator economy.
And importantly, you don’t need 100,000 followers to join.
Whether you’re already an established creator or you’re still building, you’re welcome to be part of it.
That’s the question we’re excited to answer.
You may already have the expertise.
You may already have the trust.
You may already have the audience.
What you might be missing is the business infrastructure behind it.
That’s where MWP Creator Co. comes in.
MWP Creator Co. — a creator monetisation service from Modern Web Presence.
If you’re a creator, athlete, coach or expert and would like us to explore the monetisation opportunities within your audience, we’d love to hear from you.
MWP Creator Co.
A specialist service from Modern Web Presence
mwpcreator.co
partner@mwpcreator.co
